As a business owner or entrepreneur, deciding to undertake a new marketing campaign can be a bit daunting. In addition to deciding on the direction of the new campaign or identity, you may also be in charge of hiring a creative agency to develop the look for your firm. Following some key steps can help you when deciding on a creative agency to utilize for your new advertising endeavor.
Get Referrals from People You Know
Referrals are the best way to do business. Find someone who has been satisfied with the design work of the firm that they use in their workplace. Trusting someone else’s opinion can be a key factor.
Meet with a Potential Firm to Check Out Personalities
You want to work with someone that you like and can see yourself building a relationship with for future work. Be sure that the personalities of the firm mesh well with the personalities of your business.
Ask for Samples
A good creative agency should be willing to show you samples of previous work for other clients. Be sure you are happy with what you see from previous examples. If the firm isn’t in line with your general design scheme, you may want to investigate other firms.
Investigate Several Options
Even if you find a firm that you really like, be sure to request estimates from several agencies to compare. Sometimes, it is best to have several options to compare prices, styles and firm capabilities.
Compare Output
When comparing estimates, be sure to note what each estimate includes. For example, some design firms may only include one round of proof changes. If you feel that your project may include additional changes, you may want to negotiate with the firm or find a firm that offers unlimited changes.
Compare Prices
For most companies, the bottom line is going to be one of the main deciding factors. Be sure to recognize that this should not be the deciding factor when choosing a graphic design firm. Price is important, but you should also be concerned with the value you are receiving for your money.
A new advertising campaign, logo design, business card identity or overall company look requires the use of a professional, dynamic and customer-friendly design firm. Take your time when deciding on the particular firm you want to use for your project. After looking at several firms, comparing prices, and viewing samples, go with your instincts and choose the firm that works best for your company.
Heather Rothbauer-Wanish - Heather Rothbauer-Wanish has a BBA in Management from the University of Wisconsin-Eau Claire and an MBA from Lakeland College. She has ...
